LLM SEO · ChatGPT, Perplexity & Gemini
When someone asks ChatGPT for a recommendation, be the name it gives.
LLM SEO makes your business visible to AI assistants — ChatGPT, Perplexity, Gemini, Claude. Millions of buying decisions now start with a question to an AI instead of a search, and the AI recommends businesses it has learned to trust. We build that trust deliberately, and we can show you a client recommended by name.
Why ChatGPT recommends your competitor instead of you
When someone asks an assistant for a recommendation in your category, it answers from sources it has learned to trust. Reviews platforms, directories, forums, editorial coverage, and your own site. If those sources describe your competitor clearly and consistently, and describe you either inconsistently or not at all, the model names them. It is not a ranking you can appeal.
The work is rebuilding that evidence trail across the web — which is slow, unglamorous, and exactly what we do.
| What is holding you back | What we do about it |
|---|---|
| AI crawlers blocked at the firewall | We open GPTBot, PerplexityBot, ClaudeBot and Google-Extended, and publish llms.txt |
| Your details differ across directories and profiles | Coherence work: same name, same claims, same numbers everywhere |
| No presence on the platforms models trust | We build genuine presence on the review sites, directories and forums in your sector |
| Nothing quotable on your own site | Citation blocks of 130–170 words answering the questions buyers actually ask |
| No editorial mentions anywhere | Digital PR and contribution programmes that earn real coverage |
| No idea what assistants currently say | A quarterly query panel with transcripts, so you can see it for yourself |
Ask ChatGPT for a women’s travel group in India and Jugni is the first name it gives. That is a documented result, not a claim — and a Miami law firm ran the same playbook to 5× qualified leads.
Quick self-check: does AI know you exist?
- You have never asked ChatGPT to recommend a business like yours
- Your business is described differently on Justdial, LinkedIn and your own site
- You have no reviews on the platforms your industry is judged on
- You have never been mentioned in an article, podcast or forum thread
- Your site has no self-contained answers to your buyers’ common questions
- Competitors get named in AI answers and you do not
Three or more and AI assistants have nothing solid to go on when someone asks about your category. The free audit shows you the actual transcripts, then what we would change first.
Ask us what ChatGPT says about you right now
We run a live check across ChatGPT, Perplexity and Gemini for your category, send you the transcripts, and identify the sources deciding those answers. Free, and yours to keep.
What’s included
How a brand gets into an AI’s answer.
AI visibility baseline
We ask the major assistants the questions your customers ask, and document exactly what they say about you and your competitors today.
Source-level optimisation
AI answers are assembled from sources the models trust — review sites, directories, articles, your own site. We optimise your presence across all of them.
Brand mentions
Genuine mentions in the publications and platforms AI models learn from. Not paid placement spam — real coverage that compounds.
Crawler & llms.txt setup
Full technical access for AI crawlers, plus llms.txt so models parse your site the way you intend.
Reputation coherence
Same name, same claims, same numbers everywhere. AI models trust brands whose story is consistent across the web.
Quarterly proof
Screenshots and transcripts of real AI answers naming you — the report is literally the product working.
Where AI assistants actually get their answers
Every assistant blends two knowledge sources: what the model learned in training, which is slow-moving and favours brands with consistent web-wide presence, and what it retrieves live, which favours pages that rank and read cleanly. ChatGPT’s web mode and Perplexity lean on retrieval — which is why traditional SEO still matters — while their recommendations draw heavily on review platforms, directories, forums and editorial coverage.
Reddit and Quora punch far above their weight in training data. Our source-level work targets exactly this stack, weighted by how much each platform is trusted in your sector.
The consistency principle
Language models are pattern machines. When your business appears as the same name, with the same claims, the same specialisation and compatible numbers across fifty sources, the pattern strengthens and the model’s confidence in naming you rises. When your directory listing says one thing, your website another, and a 2021 profile a third, the pattern dissolves.
Much of LLM SEO is unglamorous coherence work. It is also why fake-review shortcuts backfire: models cross-reference at a scale humans do not.
What you actually receive each quarter
A documented panel of real buyer questions, run across ChatGPT, Perplexity, Gemini and AI Overviews, with screenshots and transcripts of what each said — before and after. Plus the source-level work log: which platforms were fixed, which mentions were earned, what changed on your site. When a model names you, you will have the receipt.
How much of this you need depends on your market
LLM visibility is worth very different amounts depending on how your buyers decide.
| Your situation | How we handle it |
|---|---|
| High-consideration services (legal, medical, financial) | Full programme — buyers research heavily and value per client is high |
| B2B and SaaS | Review platforms and comparison content carry most of the weight |
| Travel, education, hospitality | Recommendation-style queries dominate; forum and directory presence matters most |
| Local services | Profile, review and citation coherence delivers most of the benefit |
| Commodity retail | Rarely worth a standalone programme — we would point you elsewhere |
We would rather scope you into the right one of these than sell the largest.
Want the transcripts before you decide?
The audit shows exactly what each assistant says about your category today, and which sources are producing those answers.
How it works
The same playbook that got Jugni cited.
01
Baseline
What every major AI says about your category — who’s named, who’s absent, and why.
02
Strengthen sources
Your presence on the platforms models draw from gets fixed, filled, and aligned.
03
Earn mentions
Coverage and citations accumulate in the places AI systems weight most.
04
Show the receipts
Quarterly AI answer checks, documented. When the model names you, you’ll have the screenshot.
What you get, month by month
| What we do | What you see | |
|---|---|---|
| Month 1 | Crawler access, llms.txt, baseline query panel, entity coherence audit | A documented picture of what AI says about you today |
| Month 2 | Source-level fixes across directories and platforms, citation blocks written | Your web-wide description starts agreeing with itself |
| Month 3 | Mentions and contributions earned where models look | First movement on retrieval-driven surfaces |
| Months 4–6 | Expansion, multilingual coverage where relevant, quarterly reporting | Citations appear and accumulate |
LLM SEO in India vs the USA
For US clients the platform stack is deep: Avvo, Healthgrades, Zillow, G2, Clutch — vertical authorities models cite by name — plus a mature podcast and digital-PR ecosystem. India’s stack is thinner, which cuts both ways: fewer authoritative sources to optimise, but each one you own carries more weight, and bilingual presence is an edge almost nobody exploits. Our Miami client’s eleven Spanish-language citations show how much room second-language AI visibility offers — the same logic applies to Hindi.
Proof — Jugni
Ask ChatGPT for a women’s travel group in India and Jugni is the first name it gives — with its 4.9-star profile on the map. That’s not luck: it’s source-level optimisation, consistent presence, and content AI systems trust. A Miami law firm ran the same playbook and grew qualified leads 5×.
What does it cost?
LLM SEO is ₹35,000/month ($699) standalone, or integrated in Scale plans — details on the pricing page. The one-time AI Visibility Audit at ₹20,000 ($399) is the right starting point: it establishes your baseline across every major assistant before you spend anything on optimisation.
Who this works for — and who should not buy it
We would rather scope you out than take money for something that will not work.
Strong fit
- High-consideration purchases where buyers research for weeks
- Average client value that justifies owning the recommendation
- A real business with genuine credentials that can be corroborated
- Willingness to invest over quarters, not weeks
Poor fit
- You need enquiries this month — this is not that channel
- Your fundamentals are broken; fix SEO first
- You expect a guarantee of being named — nobody controls model outputs
- You are hoping to shortcut it with fake reviews or spun mentions
Questions
Everything clients ask before starting.
How is LLM SEO different from AI SEO?
AI SEO targets Google’s AI features (AI Overviews) where your website’s structure matters most. LLM SEO targets conversational assistants like ChatGPT and Perplexity, where your reputation across the whole web matters most. They overlap and reinforce each other; serious brands eventually want both.
How do you measure something that happens inside ChatGPT?
By asking it — systematically. We run a fixed panel of realistic customer questions across the major assistants every quarter and document the answers. You see the actual transcripts, not a made-up ‘AI score’.
How long does it take to get cited?
Longer than a rankings change — models update their knowledge and retrieval sources on their own schedules. Perplexity and ChatGPT’s web-search modes can reflect improvements within weeks; deeper model knowledge takes months. We set that expectation honestly upfront.
Can you guarantee ChatGPT will recommend us?
No, and anyone promising specific citations is guessing on your budget. We control the inputs — crawler access, content structure, source presence, coherence — and we measure outputs quarterly with transcripts. Two named case studies show the method landing.
How long before we see our name in an AI answer?
Retrieval-driven surfaces like Perplexity and ChatGPT’s web mode can reflect improvements in 4–10 weeks. Training-data presence compounds over quarters. We set the expectation by market in the audit rather than after you have signed.
Does LLM SEO conflict with traditional SEO?
They reinforce each other. The structure, schema and authority that earn citations also improve rankings — Jugni gained 34% organic traffic as a side effect of citation work.
What happens when the models update?
Answers shift, like rankings do. Diversification is the hedge: presence across many trusted sources, in multiple languages, on both retrieval and training pathways. Single-source visibility is fragile; web-wide coherence survives updates.
Ask us what ChatGPT says about you right now.
The free audit includes a live AI check: your name, your competitors’, and the gap between them — with transcripts.
Google reviews
What clients say on Google.
From the blog
Notes from the front of search.
What we are seeing in client accounts, and what changed in Google and the AI engines this month.

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