Case study · Legal · Local SEO + AI SEO
A respected Delhi lawyer nobody could find online. Four months later: the map pack.
Kapil Chandna had the credentials, the courtroom record, and the referrals — and a Google presence that ranked for exactly one thing: his own name. Anyone searching ‘criminal lawyer Delhi’ found competitors with half his experience. Here’s how we fixed that in four months.
+520%
local search visibility
Top 3
map pack, 8 keywords
890
GBP views/mo, up from 140
6
AI Overview appearances
The problem: reputation offline, invisible online
The firm’s new business ran entirely on referrals. Online, it had no Google Maps presence, appeared in zero AI answers, and was absent from high-intent searches across every practice area. Our audit found five gaps: an incomplete Google Business Profile, the firm’s name and address written four different ways across directories, a citation footprint of fewer than 10 listings, no AI visibility anywhere, and no local content or schema at all.
What we did
Local SEO foundation
- Rebuilt the GBP from scratch: correct legal categories, service areas covering all Delhi zones, 25+ geo-tagged photos, service descriptions, and 12 Q&A entries
- Standardised the firm’s details across 45 directories, removed duplicates, and added 18 legal-sector listings — Justdial, Sulekha, LawRato, Vakilsearch, and bar association directories
- Built a review system tied to case outcomes: 8 reviews grew to 31 in four months, ethically
Local content
- Four genuinely distinct location pages: criminal lawyer Delhi, family lawyer South Delhi, property dispute lawyer Delhi, and legal consultation Connaught Place — written properly, not city-name templates
AI SEO layer
- Restructured practice pages to lead with direct answers to the legal questions people actually ask
- FAQPage schema covering 35 questions across five practice areas
- 130–170 word citation-ready answer blocks — the format AI Overviews prefer to quote
Results after four months
| Metric | Before | After |
|---|---|---|
| Local search visibility | baseline | +520% |
| Google Maps rankings | not ranking | top 3 for 8 keywords |
| AI Overview appearances | 0 | 6 Delhi legal queries |
| GBP profile views | 140/month | 890/month |
| Client visits from online | baseline | 3× baseline |
| Google reviews | 8 | 31 |
The takeaway
Nothing here required tricks. A complete profile, consistent citations, real reviews, honest local content, and answer-first structure — executed thoroughly — put a deserving firm where clients could finally find it: the map pack, and increasingly, the AI answer itself.
Your reputation deserves to be findable.
The free audit shows exactly where your local presence leaks visibility — the same audit that started this result.
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