Your portfolio is your best asset and your worst SEO.

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How clients actually find an architect

Long consideration, heavy visual comparison, and a referral that gets verified online before anyone calls.

The moment	What they search	What wins it
Inspiration — early, gathering ideas rather than shortlisting	"modern farmhouse design India", "small plot house design"	Project pages that can actually be found and are worth landing on
Practicalities — working out cost, process and approvals	"architect fees percentage", "building approval process [city]", "how long does design take"	Honest content on fees, process and timelines
Selection — comparing two or three practices	"architects in [city] residential", "[practice name]"	Project-type pages and a credible, findable practice

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Why excellent practices are invisible

Almost every problem here is structural rather than about quality of work.

What is holding you back	What we do about it
Portfolio in a JavaScript gallery with no individual URLs	Each project as a real, indexable page with its own address
Images with no alt text, captions or context	Descriptive text around every project — brief, constraints, materials, site, outcome
No pages by project type	Residential, commercial, interiors, institutional, renovation — the way clients actually search
Nothing on fees or process	Honest fee structure and a clear explanation of what each stage involves
Huge unoptimised images	Compression and modern formats, because architecture sites are routinely the slowest we audit
No named principals	Principal profiles with qualifications, council registration and project history

We have no published architecture case study and will not imply one. The transferable work is KND Steel, where 42 years of unarticulated expertise was turned into searchable, AI-cited content across six buyer industries — the same problem an architecture practice has, which is deep work and no findable articulation of it.

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What we do

The programme, scoped to your sector.

• Portfolio restructure: every project as an indexable page with its own URL, a real brief, constraints, materials, timeline and outcome alongside the images
• Project-type pages: residential, commercial, interiors, institutional, restoration — the categories clients search, each properly built
• Fee and process transparency: how architects charge and what each stage involves. Heavily searched, almost never answered, and a strong filter for serious enquiries
• Image and speed work: compression, modern formats and lazy loading, because an unoptimised architecture site is frequently the slowest thing in its market
• Principal entities: named architects with qualifications, Council of Architecture registration and project history — clients hire people

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A project page should read like a case study, not a caption

The instinct is to let the work speak for itself, and a wall of photographs with a one-line title feels appropriately restrained. It is also completely illegible to a search engine and, frankly, to a prospective client trying to work out whether you could solve their problem.

A project page that works names the site constraints, the brief, the budget band, the materials and why, what changed during approvals, and how long it took. That is the information a client with a similar plot and a similar budget is actually searching for, and it costs you nothing you have not already lived through. It also turns each project into a page that ranks, rather than a slide in a gallery nobody can link to.

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Where we would start, and in what order

For an architecture practice the first phase is almost entirely remedial, because the work already exists and simply cannot be found.

• Weeks 1–4 — images and indexability. Compression and modern formats, then every project given a real URL. Architecture sites are routinely the slowest we audit, and a gallery with no individual pages is invisible however good the work is.
• Weeks 4–8 — project pages rewritten as case studies. Brief, constraints, materials, approvals and timeline alongside the photographs. You have already lived through all of it; it just needs writing down.
• Weeks 8–12 — project-type pages, fees and principals. Residential, commercial, interiors and restoration as their own pages, your fee structure stated, and named principals with registration and project history.

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What it costs

Most practices fit Local Growth at ₹28,000 per month, which covers the portfolio restructure, project-type pages and local presence. Larger practices with several project categories and locations fit Growth at ₹45,000. Full tiers on the pricing page. One additional residential commission typically covers a year.

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Who this works for — and who should not buy it

We would rather scope you out than take money for something that will not work.

Strong fit

• You have a body of completed work to restructure
• You can supply project details beyond the photographs
• You will discuss fee structure publicly
• Your commissions justify a compounding channel

Poor fit

• You will not add any text to the portfolio — there is nothing we can do
• You want the gallery preserved exactly as it is
• You need enquiries this quarter
• Your practice is at capacity

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Questions

From businesses considering this.

Will adding text ruin the visual presentation?

It does not have to. Text can sit below the imagery, in expandable sections, or on a project detail page linked from the gallery. We have never had to compromise a practice’s visual identity to make its work findable.

Should we publish our fees?

The structure at least — percentage of project cost, stage-wise, or lump sum, with typical ranges. It is among the most searched questions about architects and almost nobody answers it, which means whoever does captures the search and pre-qualifies the enquiry.

How important is site speed for us?

More than for almost any other category. Architecture sites carry enormous images and routinely take five to ten seconds to load on mobile. Clients browsing on a phone leave. It is usually the single highest-impact fix.

Do clients search by project type?

Consistently. "Residential architect", "commercial interior designer", "heritage restoration architect" — specific and high-intent. A practice presenting itself as doing everything ranks for none of them.

Is local SEO relevant when clients come by referral?

Yes, because the referral gets checked. Someone given your name searches it, and what they find either confirms the recommendation or quietly weakens it. Often the entity work matters more here than new-client acquisition.

What about interior design work?

Different search behaviour and worth separating — shorter consideration, more visual, more price-sensitive. See SEO for interior designers.