Blog
Notes from the front of search.
What we are seeing in client accounts, what changed in Google and the AI engines this month, and the playbooks we actually run. Written by the people doing the work — no ghostwritten filler.

AI SEO for Indian Businesses: The Complete 2026 Guide
Something strange is happening in a lot of Indian marketing dashboards right now. Rankings are stable, impressions are flat or up, and clicks are quietly down.…
Read more →
llms.txt Explained: Should Your Brand Add One for AI Crawlers in 2026?
As AI crawlers reshape how people find information, llms.txt has become one of the most confidently recommended tactics in marketing — and one of the least…
Read more →
AI SEO Services in India: What’s Included and How to Choose
AI SEO — also called GEO (Generative Engine Optimisation), AEO, or LLM SEO — makes your business visible where search is actually going: ChatGPT, Perplexity, Gemini,…
Read more →
Local SEO for Indian Businesses: The Complete 2026 Guide
Local SEO decides which businesses appear when nearby customers search — in the map pack, in local results, and now in AI answers. In India it…
Read more →
Top SEO Trends for 2026: What You Need to Know
The honest summary of SEO in 2026: rankings without recognition are worth less every quarter. Zero-click searches now account for roughly 68% of US Google queries…
Read more →
Google May 2026 Core Update: What Changed, Who Got Hit, and What to Do Now
Google's May 2026 core update began rolling out on May 21 and completed around June 4 — and now that the dust has settled, the pattern…
Read more →