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71% of all Internet surfers reach web sites through Search Engines...

1. 84.8% of Internet users utilize search engines to find web sites. *GVU Users Survey
2. Research has proven that 93% of global consumers use search engines to find and access websites. *Forrester Research
3. 71% of all Internet surfers reach web sites through Search Engines. *Nielson Media
4. Searches performed everyday on search engines http://www.wordtracker.com
5. 85% of qualified Internet traffic is driven through search engines, however 75% of search engines users never scroll past the first page of results. *Georgia Institute of Technology: Seventh WWW User Survey
6. 55% of all Internet sales result from buyers finding the sellers website through search engines.
7. Search Engine Marketing was ranked as the #1 website promotional method used by e-Commerce sites. *ActivMedia Research
8. 73% of global chief executives (CEOs, CIO’s, etc.), say that they prefer to find out about new products online. *Research.net

What else do we need to show the importance of "Search Engine Optimization" ?

Search engines are one of the primary ways that Internet users find web sites. That's why a web site with good search engine listings may see a dramatic increase in traffic. Unfortunately, many web sites appear poorly in search engine rankings or may not be listed at all because they fail to consider how search engines work. "Search engine optimization means ensuring that your web pages are accessible to search engines and focused in ways that help improve the chances they will be found.

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